How we handle your roofing data.
We answer plain questions about what our inquiry form logs, how advertising tags measure visits, and how you inspect or delete your records under US and European privacy standards.
When did this policy take effect?
This privacy policy took effect on 2026-11-10 and applies to all visits, estimate submissions, and chat interactions on this domain.
Who operates this website and controls my data?
The data controller responsible for personal information processed on this website is Tsmroofes, trading as TSM Roofing LLC at tsmroofes.com.
Physical headquarters and postal address: 2630 W Deer Valley Rd, Phoenix, Arizona 85027, Phoenix, Arizona, United States. Contact telephone: 623-213-8267. Direct email: [email protected].
What data do you collect when I request an estimate?
When you submit our roofing estimate booking form, we record the contact and project details you type into the inputs: your name, phone number, email address, physical property street address, the requested roofing kind (such as concrete tile reset, architectural shingles, standing seam metal, or commercial flat TPO), your roof specifications or estimated squares, your timeline notes, and your explicit consent confirmation.
Alongside those form fields, our server automatically logs technical telemetry generated by your HTTP request: your internet protocol (IP) address, your browser user-agent string, the referring URL from which you arrived, the exact unix timestamp when the form page rendered, and the unix timestamp when your request posted.
If you communicate with our field dispatch team through the interactive support chat widget, we store your typed messages and issue a session token stored locally in your browser memory so you can return to ongoing conversations. If you arrived via paid advertising campaigns, our inbound URL capture logs marketing click identifiers, specifically Google’s gclid, Microsoft’s msclkid, and Meta’s fbclid.
Why do you need this information?
We process your details exclusively to conduct roofing business: dispatching a foreman to evaluate your roof deck at your Phoenix property, preparing itemized cost estimates calculated by the roofing square and square foot, coordinating emergency monsoon leak stabilization, communicating scheduling updates, protecting our submission endpoints against automated spam, and attributing advertising campaign performance across search engines.
What are the legal grounds for handling my data?
This policy is governed by the law of Arizona, United States, with disputes heard in the courts of Phoenix. Under applicable statutory privacy frameworks, we rely on three distinct legal bases:
- Consent: When you check the mandatory consent confirmation on our estimate form or support chat, you grant affirmative permission for us to contact you regarding your roofing project. You may withdraw this consent at any time.
- Contract Preparation: When you ask for an on-site inspection or per-square cost ledger for a specific property, processing your address and contact details is necessary to take preliminary steps toward entering a roofing contractor agreement.
- Legitimate Interests: We maintain server access logs, detect network threats, and measure marketing channel efficiency to maintain site security and sustain commercial trade operations in Phoenix.
Which advertising platforms send visitors to this site?
This website is an active destination for paid commercial advertising. We run traffic campaigns through google ads, microsoft advertising, and Meta Ads.
When you click our sponsored links on external search engines or feeds, each platform appends an encrypted campaign click identifier to the destination URL:
- Google Ads: attaches the gclid (Google Click Identifier) parameter to measure ad conversions and search keyword relevance.
- Microsoft Advertising: attaches the msclkid (Microsoft Click Identifier) parameter to evaluate Bing network search inquiries.
- Meta Ads: attaches the fbclid (Meta Click Identifier) parameter to attribute inquiries originating from Facebook or Instagram feeds.
We use these tokens solely to measure whether our ad spend produces legitimate Phoenix roofing inquiries. We do not correlate click identifiers with your name or street address until you voluntarily submit an estimate request.
How does Google Consent Mode v2 work here?
We have deployed consent mode v2 across every page of this site. By technical default, our analytics and marketing tags initialize with four critical storage signals held in a strict denied state:
- ad_storage: denied until you explicitly allow storage.
- ad_user_data: denied until you explicitly allow storage.
- ad_personalization: denied until you explicitly allow storage.
- analytics_storage: denied until you explicitly allow storage.
If you click “Allow Storage” on our cookie consent banner, your browser persists an acceptance token under site_consent_v2 and updates these four signals to granted. If you click “Decline” or later choose to reset your preferences using the footer link, all four signals are immediately returned to denied, preventing tracking cookies from being written to your device.
Who else receives or processes my information?
We disclose your personal data only to designated enterprise service processors that support our technical infrastructure and marketing attribution:
- Google Ireland Ltd / Google LLC: Operates Google Ads measurement and receives Consent Mode signals.
- Microsoft Ireland Operations Ltd: Operates Microsoft Advertising and processes msclkid tokens. Their data handling policies are detailed in the Microsoft privacy statement at privacy.microsoft.com.
- Meta Platforms Ireland Ltd / Meta Platforms, Inc.: Measures advertising clicks when campaigns are active on Meta platforms.
- Hosting & Storage Infrastructure: Secure web hosting servers that house our website files, process PHP scripts, and store incoming estimate inquiries.
- Mail Routing Provider: Encrypted enterprise email gateways that deliver form notification alerts directly to
[email protected].
We never sell, rent, lease, or monetize your contact information with independent lead aggregators, sub-contractor bidding brokers, or third-party marketers.
Is my data transferred across international borders?
TSM Roofing LLC operates in Phoenix, Arizona, United States. While our trade operations are local, our digital processors (Google, Microsoft, Meta) maintain distributed server networks in the United States, Ireland, and across the European Economic Area.
Where data originating from European visitors is processed across international boundaries, transfers are executed under the European Commission’s Standard Contractual Clauses (SCCs) and the EU-U.S. Data Privacy Framework to ensure equivalent statutory protection.
How long do you keep my records?
We retain records only for defined operational periods aligned with Arizona construction contracting cycles:
- Estimate Enquiries & Email Notifications: Retained for 18 months from submission to reference property roof specifications, pitch multipliers, and prior bid history if storms recur.
- Support Chat Transcripts: Retained for 6 months to ensure consistency during initial scheduling and estimate follow-up.
- Server & Web Access Logs: Retained for 30 days before automatic rotation and secure erasure.
- Cookie Consent Preferences: The
site_consent_v2token persists in your browser for 12 months unless manually cleared.
What security measures protect my data?
All traffic between your browser and our servers is encrypted in transit using Transport Layer Security (TLS 1.2 and TLS 1.3) with modern cipher suites. Our backend databases are isolated behind strict server firewall controls, our web forms employ cryptographic timing checks and hidden honeypot validation to thwart automated injections, and administrative access to customer inquiries requires multi-factor authentication.
What rights do European visitors have under GDPR?
For individuals accessing our website from the European Union, the United Kingdom, or Switzerland, the General Data Protection Regulation (gdpr) grants specific statutory protections:
- Right of Access: You may request confirmation of whether we hold your personal data and obtain a machine-readable copy.
- Right to Rectification: You may request immediate correction of inaccurate property addresses or contact numbers.
- Right to Erasure (“Right to be Forgotten”): You may demand the complete deletion of your estimate inquiries and chat history where statutory retention grounds no longer apply.
- Right to Restriction of Processing: You may restrict how we use your data while a contest regarding its accuracy is resolved.
- Right to Data Portability: You may receive your provided estimate specifications in a structured, commonly used CSV or JSON format.
- Right to Object: You may object at any time to data processing carried out under our legitimate interest grounds.
- Right to Withdraw Consent: Where processing is predicated on your consent, you may revoke that permission immediately without penalty.
What privacy rights do US state residents have?
Residents of California under the California Consumer Privacy Act as amended by the CPRA (ccpa), along with residents of Colorado, Connecticut, Virginia, Utah, and other US states with comprehensive privacy legislation, hold specific statutory rights:
- Right to Know & Access: You may request disclosure of the specific categories of personal data collected, the sources gathered, the commercial purposes, and third parties who received your details over the preceding 12 months.
- Right to Delete: You may request deletion of personal information we have collected directly from you.
- Right to Correct: You may request that we rectify inaccurate personal records.
- Right to Opt-Out of Sale or Sharing: We do not sell your personal data for monetary consideration, nor do we share your data for cross-context behavioral advertising without affirmative consent.
- Right to Non-Discrimination: We will never deny you roofing services, charge different unit rates per square, or alter workmanship quality because you exercised your statutory privacy rights.
Do you recognize Global Privacy Control signals?
Yes. If your browser or browser extension transmits the global privacy control (Sec-GPC) signal, our application interprets that signal as an immediate, valid opt-out request. We suppress non-essential marketing tags and keep Consent Mode v2 storage parameters set to denied without requiring you to manually interact with our cookie consent prompt.
Do you collect information from children?
No. Our website and roofing contractor services are directed exclusively at property owners, facility managers, and commercial building operators over the age of 18. We do not knowingly solicit or collect personal information from children under the age of 16. If we discover that a minor has submitted personal information through our estimate form, we delete those records from our database immediately.
Where can I file a regulatory privacy complaint?
If you believe our data handling practices violate applicable privacy laws, you have the right to lodge a formal complaint with relevant regulatory bodies:
- In Arizona: with the Office of the Arizona Attorney General, Consumer Protection Division.
- In California: with the California Privacy Protection Agency (CPPA) or the California Attorney General’s Office.
- In Europe: with your local national Data Protection Authority (such as the Data Protection Commission in Ireland or the Information Commissioner’s Office in the UK).
We appreciate the opportunity to resolve any concerns directly before you contact administrative authorities. Please reach our dispatch team first at [email protected].
How do I exercise my data rights or submit a DSAR?
To submit a formal Data Subject Access Request (DSAR), request record deletion, or obtain an export of your roofing estimate history, contact our data compliance coordinator in writing:
Please provide your full legal name, the email address or phone number used on your original estimate inquiry, and the specific Phoenix property address associated with the roofing project. We verify the requestor’s identity before releasing or deleting records.
In accordance with our contractor operating standards, every legitimate data request is acknowledged and answered within 5 days of receipt.
How will I know if this privacy policy changes?
We review this policy periodically to align with evolving digital advertising regulations, browser cookie lifecycles, and statutory updates in Arizona and federal law. When material modifications occur, we publish the updated text on this page and revise the “Effective Date” displayed at the top. We encourage you to review this page whenever you request a new roofing inspection.
How do I speak to a real human about my privacy?
You can reach our field management team directly via phone, postal mail, or email during standard business hours:
TSM Roofing LLC
2630 W Deer Valley Rd, Phoenix, Arizona 85027, United States
Phone: 623-213-8267
Direct Email: [email protected]
What is your digital accessibility statement?
TSM Roofing LLC is committed to ensuring digital accessibility for people of all abilities across Phoenix and the broader web community. We design and test this website against the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA conformance criteria.
Key accessibility measures implemented across our site:
- High Contrast Color Ratios: Text elements maintain contrast ratios above 6.9:1 for secondary copy and 11.2:1 for primary headings against our deep oxblood palette.
- Keyboard Navigation: All interactive elements, estimate inputs, mobile dock controls, and dialog close buttons are navigable via Tab, Enter, and Escape keys with prominent visible focus outlines.
- Semantic HTML & ARIA Landmarks: Clean document structuring with skip-to-content links, valid form labels, and descriptive icon labels.
- Screen Reader Compatibility: Proper tabular markups, numeric formatting, and live region announcements on interactive calculators.
If you encounter an accessibility barrier or require assistance scheduling an inspection using assistive technology, please call us at 623-213-8267 or email [email protected]. We will facilitate your roofing estimate promptly.